EVENTS
Strategy, Project Management, Cross-functional team Planning + Organization
As the parent organizer of this state-recognized event, I was responsible for driving attendance & capturing market share. I handled a team which executed PR & Media Relations, Sponsorship, Entertainment curation & negotiations, Vendor attendance, Volunteer base management, Omnichannel promotions and marketing campaigns, Event safety, Venue relations, and the logistics management of 4 satellite experiences meant to drive attendance to the two day long event.
STRATEGIC PARTNERSHIPS
Strategy, Team Leadership, Competitor Analysis, Unique Market Messaging
Using competitor analysis and market research to determine alliance messaging, I partnered our campaign and product goals to the goals, service opportunities, and market growth incentives for other organizations specializing in community organizing, tourism, entertainment, Beer/Wine/Spirits products. This ensured message strengthening through social proof in existing clients and new audiences.
CUSTOMER RELATIONSHIP MANAGEMENT
Strategy, Customer Journey Mapping, Data Collection + Customer Voice Programming
When capturing market share and strengthening existing client loyalty, it is important to honor every customer touchpoint as an opportunity to add value to the product and experience. Predicting and Automating chat responses across all media, tracking analytics on media posts click-rates, average view time, and “most commented” posts, and automating information flow to ensure heavy lifting of moving the client to the proper team member to receive the best service led to a progressive campaign with increasing average site visits by 185% and longer site-visit time per visitor by 75%.
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