CUSTOMER RELATIONSHIP MANAGEMENT
The connection between businesses and their clients has never been more imperative to the success of product launches and business developments, with the rise of customer programs providing an opportunity to have feedback in live time at every checkpoint in the sales process and product lifecycle.
Creating Feedback collecting systems used to extrapolate data and predict customer tastes led campaigns to better-timed product releases to fit B2B and B2C product preferences, averaging 20% increase in large B2B account capture and a 35% increase in loyalty program participation.
STRATEGIC PARTNERSHIPS
The rise of influencer marketing has increased the necessity for a company to effectively hone the channel for reaching targets, particularly when run as a tactic in a multi-channel approach.
By aligning our product campaigns with organizations celebrating causes in our community, we better positioned the organization for reaching our ultimate goal of building a “family-friendly” brand in the beer/wine/spirits industry. Run in conjunction with digital ads tracking lead sources, the campaign increased out-of-town visitor attendance by an average of 265% per campaign.
Additional partnership projects are available by request.
CONTENT & SOCIAL MEDIA
Content development and social media campaigns add value to product brand identity for targets and allow companies the ability to build a quick rapport with ideal clients. They also increase customer insights through interactions and improve conversions by moving followers through the customer journey.
Content campaigns featuring product features, associated events, and target audience user stories were sourced in-house and published via social media content calendar. Published daily on Facebook, Instagram, and Twitter, the campaigns increased the Company’s share of voice by 80%, followers by 60%, and online engagement by 140%.
Additional social media and content campaigns are available by request.
BRANDING
Identities and subsequent marketing materials created with precise positioning help increase recognition and set the tone for ongoing relationships by building consistency with audiences.
The branding for BAKFISH product lines was updated with modern illustrations to visually communicate the Company’s purview and establish it as a destination dedicated to the playful nostalgia that was a key identifier to customer personas.
Additional branding projects are available by request.
EVENTS
A key pillar to lead generation and brand identity, events are one of the most influential marketing tools for a growing product mix. They offer personal experiences with products and services to consumers and real-time feedback and sales to marketers.
Partnering with multiple city organizations, small businesses, non-profits, regional and national entertainment vendors, BAKFISH helmed the citywide Fall event, Music to My Beers: Oktoberfest. Festivities aimed at families with children including free admission and merchandise, promotion of non-profits during a cook-off and Wiener Dog Derby, live performances by regional bands, local farmer’s markets, foodtrucks, merchandise and seasonal offering from a sourced brew hall with 12 other beer/wine/spirits companies, help boost general attendance by 870% and store sales by 165%.
Additional event marketing examples are available by request.
MORE TO EXPLORE
View the strategy and results of the 2022 Music to My Beers: Oktoberfest multi-channel product marketing campaign.
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